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Blue-Collar LeadershipBlue-Collar Leadership
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Transform the Culture

Blue-Collar Leadership® & Culture is for the top leader who owns the culture — whether they admit it or not. Discover the 5 components for building high-performance teams and start attracting great people instead of searching for good people.

Schedule a 30-minute call with Mack Story
Packages/Pricing

The Transformation Equation: The 5 Components for Building High Performance Teams

Leadership Development

Without it, frustration.

Buy-In

Without it, resistance.

Unifying Purpose

Without it, confusion.

Competency

Without it, anxiety.

Execution

Without it, stagnation.

When all components are present you get TRANSFORMATION. When all five components are missing, you get CHAOS. Culture change starts with leadership development because it is the foundation for the other four. Learn more about The Transformation Equation in the Blue-Collar Leadership Whitepaper. 

Blue-Collar Leadership® & Culture: The 5 Components for Building High Performance Teams

This is not supervisor skills training and not a ropes-course culture day. It’s a mental roadmap for the person who has never led a cultural transformation and needs to know why they should do it, what they must do, and how to do it.

Sought-After Employer: People who do not work there have a strong desire to work there.
Employer of Choice: People who already work there have a strong desire to continue working there.

What the Organization Gets: a culture that supports, attracts, and retains high-performance people — instead of a revolving door and a recruiting budget that never shrinks.

Key Takeaways:

  • A practical mental roadmap/guide to facilitate culture transformation
  • Clarity on how to intentionally become a Sought-After Employer of Choice
  • Methods to attract top talent instead of constantly recruiting
  • Tips and strategies to reduce turnover
  • What “employer of choice” looks/feels like in a plant, shop, or yard — not a poster

Built For

☑️ Owners, CEOs, “C”Suite, Executive Leaders, Directors, and Plant Managers who will lead the transformation

☑️ Companies ready to develop leaders at every level, not just send supervisors to a training class

☑️ Companies struggling to attract and/or retain top talent

Not Built For

❌ A poster, values-statement, or HR “culture initiative” with no senior owner

❌ A leader who thinks a one-hour keynote equals transformation

❌ Companies that will train on competency but have no desire to develop the character of the people

Questions or Ready to Get Started? Schedule Your 30-Minute Call with Mack Story Today.

How This Works:

Most companies begin with a 2–4 hour on-site session for the senior team on Blue-Collar Leadership® & Culture, followed by a cascade of book studies and Blue-Collar Leadership® Academy so culture is not a poster in the break room. Choose a package that fits your needs, budget, and aligns with how fast and how far you want to go.

1) A 30-Minute Intro Call

We learn about your team, your challenges, and your goals.

2) Live, On-site Session

Most companies begin with 2-4 hours of training for the initial session.

3) Learn. Grow. Apply.

The live session is just the beginning. The Blue-Collar Leadership® books and Academy videos keep it from fading by next Friday. Behavior changes day to day, not in a day.

4) Improve Results

More buy-in. Better retention. Less turnover. Less chaos. Better culture.

Blue-Collar Leadership® & Supervision develops leaders at all levels. Blue-Collar Leadership: Leading from the Front Lines develops individual contributors. Our teamwork program helps them work better together.

Our Blue-Collar Leadership® & Culture program develops the system our other programs sit within. Most companies teach the senior leadership team our culture principles, then send supervisors and teams through the other programs.

Questions or Ready to Get Started? Schedule Your 30-Minute Call with Mack Story Today.

Need something different? We also offer: 

  • Keynote to open a meeting, conference, or to kick off corporate training
  • Motivational/Inspirational year end wrap up or kickstart to the new year
  • Multi-session series if you want multiple training sessions
  • Online video course only, if a live session isn’t preferred
  • Blue-Collar Leadership® & Culture: The 5 Components for Building High Performance Teams book, e-book, audiobook, and online video training course. 
Order Blue-Collar Leadership® & Culture
Blue-Collar Leadership® & Culture Online Video Training Course
Listen to an Audiobook Sample
Read the First 5 Chapters (Free) of Blue-Collar Leadership® & Culture

Watch our interview with George Grieb!

George is using Blue-Collar Leadership® books and training materials to transform the culture of his company!

In this interview, George Grieb discusses:

  • How and why he wants to lead his team through cultural transformation
  • How and why he focused on his own mental and physical transformation first (he lost 50 lbs!)
  • How bringing in Mack & Ria Story engaged his team at an entirely new level
  • How and why bringing workforce and leadership development to all of his team members has been something he’s dreamed of doing for many years

Listen to a leader using Blue-Collar Leadership & Culture to develop a high performance team!

In this interview, Mack speaks with Mike Hough, CEO of GAT Airline Ground Support.

GAT is headquartered in Peachtree City, GA near Atlanta and has approximately 5,000 team members located across at least 48 states and 12 locations in Canada. Mike has purchased nearly 1,000 of Mack’s books and has led his “C” level leaders through a book study on Blue-Collar Leadership & Culture: The 5 Components for Building High Performance Teams. Those leaders then began conducting book studies with those who report to them. Then, the cycle was repeated at each leadership level until all of the front line supervisors throughout the entire organization had also participated.


Listen here!
  • “Can’t wait to dive in…Your books are written in such an easy to read and to the point manner that they are incredibly engaging.”

    Frank L.
    Training and Development Manager, Gwinnett County Water Resources

Frequently Asked Questions

Who is this training for?

Ideal For: Owners • Executives • HR Leaders • Top-Level Managers Leading Culture Change

Is this training virtual or in-person?
We offer both options: an in-person on-site live training session for your team or keynote for your conference as well as our online video training course through Blue-Collar Leadership® Academy.
Can I see you speaking on this topic?
This Blue-Collar Leadership® Academy preview video offers a sample of the online training course on Blue-Collar Leadership® & Culture. The content is also very similar to what we could cover in a live training session on this topic. However, our live sessions are much more engaging, entertaining, and filled with motivational/inspirational stories.
How long is this program?
This program is available as a keynote (~1 or 2 hours), breakout session, half-day or full-day workshop, multi-session series, and online video training course (~8 hours in 15 minute videos). Most companies begin with a 2-4 hour session (Recommended). 
Is there a print-friendly program summary?
Click here to download the print-friendly program summary. 

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Contact us for more information on Blue-Collar Leadership.

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