Seller Beware
Who’s Buying You? Until You Sell Yourself, You Won’t Sell Much
This program is based on Mack Story’s sales book which reveals character-based influence as the foundation of selling. Character-based selling creates lifetime clients loyal to you because of who you are and how you sell.
What the Organization Gets: More repeat business, more referrals, more loyalty, more positive word-of-mouth advertisement, and happier customers.
What they learn in the room
- How to turn your character into your competitive advantage
- How to sell yourself before you attempt to sell your product or service
- How to increase influence which increases your sales
- How to build trust to strengthen customer relationships
- How to compete on character when others are competing on price
Built For:
☑️ Salespeople, business development professionals, entrepreneurs, customer service, estimators, and account managers
☑️ Manufacturing, construction, trades, service providers, small businesses
☑️ Teams that believe their character should be their competitive advantage
Not Built For:
❌ Those who value high-pressure “always-be-closing” techniques
❌ Those who require everyone to follow the script, no matter the situation
❌ Companies focused on developing the sales pitch, not the sales person
How This Works
Most companies begin with a 2-4 hour on-site session, followed by supporting book studies and access to Blue-Collar Leadership® Academy, so the training does not stop when we leave. Choose a package that fits your needs, budget, and aligns with how fast and how far you want to go.
1) A 30-minute Intro Call
We learn about your team, your challenges, and your goals.
2) Live, On-site Session
Most companies begin with 2 – 4 hours of training for the initial session.
3) Learn. Grow. Apply.
The live session is just the beginning. The Blue-Collar Leadership® books and Academy videos keep it from fading by next Friday. Behavior changes day to day, not in a day.
4) Improve Results
Improved customer retention. More positive “word of mouth” advertising. Increased sales over time.
Need something different? We also offer:
- Keynote to open a meeting, conference, or to kick off corporate training
- Motivational/Inspirational year end wrap up or kickstart to the new year
- Multi-session series if you want multiple training sessions
- Online video course only, if a live session isn’t preferred
- Who’s Buying You: Until You Sell Yourself, You Won’t Sell Much book, e-book, and audiobook.
Frequently Asked Questions:
How long is this program?
Who’s Buying You is available as a keynote (~1 or 2 hours), breakout session, half-day or full-day workshop, and multi-session series. Most companies begin with a 2-4 hour session (Recommended).
Who is this training for?
Ideal For: Salespeople • Business Development Professionals • Entrepreneurs • Customer Service • Estimators • Account Managers
Is this training virtual or in-person?
This is a live, on-site session.
Is there a print-friendly program summary?
